Despite its longevity and reliability among its c-suite consumers, the business technology company Infor was trailing in brand recognition behind competitors such as IBM, Google and Microsoft. They needed a revolutionary brand design that inspires both their loyal customer base and a new crop of business owners and innovators.
This concept was inspired by the passion, energy and bravery that comes from starting a company. I wanted to capture the swagger and thought leadership of c-suite professionals, while also showcasing how Infor's technology solutions make innovation easier.
Client
Infor (conceptual)
Role
Design, brand development & illustration
Team
Jemma Campbell, Creative Director
Adam Lehman, Design Director
Adam Lehman, Design Director
![](https://cdn.myportfolio.com/7f93fb1faa1ad723c9fd9c14c41ceddb/c1924bd9-2d86-47c8-92cd-fdd063b059ef_rw_1920.jpg?h=4fe2a510f7907465d938962a6f0bfb54)
![](https://cdn.myportfolio.com/7f93fb1faa1ad723c9fd9c14c41ceddb/79082c2b-d732-4ef0-aaab-f7e1f8006f71_rw_1920.png?h=2d168502078f628a62632b37050c6994)
![](https://cdn.myportfolio.com/7f93fb1faa1ad723c9fd9c14c41ceddb/49058845-32dc-4b45-b5f6-81887b6f8815_rw_3840.jpg?h=5ab9481082a1f77164f265e188050f48)
![](https://cdn.myportfolio.com/7f93fb1faa1ad723c9fd9c14c41ceddb/ea798590-f4b8-4d4c-aede-10a34a3eb69c_rw_3840.jpg?h=650b1ec4f9243de2d5835ffa78b7df40)