Despite its longevity and reliability among its c-suite consumers, the business technology company Infor was trailing in brand recognition behind competitors such as IBM, Google and Microsoft. They needed a revolutionary brand design that inspires both their loyal customer base and a new crop of business owners and innovators.
This concept was inspired by the passion, energy and bravery that comes from starting a company. I wanted to capture the swagger and thought leadership of c-suite professionals, while also showcasing how Infor's technology solutions make innovation easier.
Client
Infor (conceptual)
Role
Design, brand development & illustration
Team
Jemma Campbell, Creative Director
Adam Lehman, Design Director
Adam Lehman, Design Director
