Despite its longevity and reliability among its c-suite consumers, the business technology company Infor was trailing in brand recognition behind competitors such as IBM, Google and Microsoft. They needed a revolutionary brand design that inspires both their loyal customer base and a new crop of business owners and innovators.
This concept was inspired by the passion, energy and bravery that comes from starting a company. I wanted to capture the swagger and thought leadership of c-suite professionals, while also showcasing how Infor's technology solutions make innovation easier. 
Infor (conceptual)
Design, brand development & illustration
Jemma Campbell, Creative Director
Adam Lehman, Design Director

All photography used in this project was referenced for conceptual use and was not reproduced commercially. Image credit belongs to Mark Mann, Evaan and Getty Images.

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