The North Dakotan wellness pioneer Swanson Health created a new to world vitamin and wellness brand, Wellness Inside & Out (WIO) that is straight-talking, kind, and made to mix and match for everyday needs.
My team and I worked to create packaging and brand assets for WIO's brand debut that embody expertise, honesty, friendliness, and demystifying of specific health needs.
This project is currently nominated for a 2024 PAC Brand Marketing Award for the Specialty, Health & Wellness category.
Client
Swanson Health
Role
Packaging conceptulization & execution, identity design, brand world, and brand guidelines
Team
Ben Glotzer, Creative Director
Pika Stearns, Design Director
Jamie Stearns, Typographer
Ben Glotzer, Creative Director
Pika Stearns, Design Director
Jamie Stearns, Typographer
Press
