The North Dakotan wellness pioneer Swanson Health created a new to world vitamin and wellness brand, Wellness Inside & Out (WIO) that is straight-talking, kind, and made to mix and match for everyday needs.
My team and I worked to create packaging and brand assets for WIO's brand debut that embody expertise, honesty, friendliness, and demystifying of specific health needs.
This project is currently nominated for a 2024 PAC Brand Marketing Award for the Specialty, Health & Wellness category.
Swanson Health
Packaging conceptulization & execution, identity design, brand world, and brand guidelines
Ben Glotzer, Creative Director
Pika Stearns, Design Director
Jamie Stearns, Typographer

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