As America’s leading private childcare and early education provider, KinderCare brings joy to 165,000+ children across the US each day.
To celebrate this incredible institution, we were tasked with crafting a new visual identity for KinderCare, delivering on their positioning of "Confidence for Life" through a distinctive and emotional narrative.  We created a library of illustrations and handcrafted key visuals to represent the building blocks for a child's development
This work was shortlisted in the Illustration category for the 2021 Drum Awards.
Client
KinderCare Education
Role
Illustration, art direction, and brand expression
Team
Jemma Campbell, Creative Director
Mark DeRose, Design Director
Gregor Johnstone, Designer
Nei Valente, Designer
Jea Hyun, Design/Illustrator
Press
We refreshed KinderCare's logo with basic shapes that we found in their iconic bell tower. From there, we developed an illustration system based on these five shapes, marker pen strokes, and confident colors.
We created a library of illustrations and key visuals using our newly developed system to be used for KinderCare's brand guidelines, printed materials, and outdoor installations for various education centers across the country.

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