Every year, Mastercard releases their Corporate Sustainability Report to keep themselves accountable to stakeholders and consumers alike. For two years, my team and I have created a distinct brand expression for all things Sustainability and worked with Mastercard to design the annual report layout for web and print deliverables.
I designed infographics, pictograms, and other visuals for the report and converted various highlights from the documents into shareable content.
Client
Mastercard
Role
Design, identity design, illustration, information design, and website interface
Team
Jemma Campbell, Creative Director
Neil Whitfield, Design Director
Marko Hoedl, Implementation Designer
Jea Hyun, Senior Designer
Jim Hare, Experience Design
Neil Whitfield, Design Director
Marko Hoedl, Implementation Designer
Jea Hyun, Senior Designer
Jim Hare, Experience Design
We created a website for the 2018 report with animated interactive infographics, including a 3D globe that users can grab and drag to learn about Mastercard's global impact in specific parts of the world.
For both the 2018 and 2018 reports, my team and I created various illustrations, pictograms and graphs based on Mastercard's brand guidelines to tell various stories, each color-coded by the specific chapters of the report.
Our intention with each asset was to condense key data, quotes, and insights to be pithy and easy to pass on to wider audiences, such as press releases and social media.
Each report was designed as an interactive PDF that stakeholders and consumers alike can download. We have also designed limited printed versions of the reports to be passed around to key stakeholders at internal meetings.
In addition, I designed the identity for Mastercard’s Priceless Planet Coalition, an ongoing initiative to plant 100 million trees with participating retailers.
